ClickBank is the world's largest digital product marketplace with 200M+ customers and 100,000+ affiliates. Unlike CPA networks that pay per action, ClickBank primarily pays revenue share (50-75%) on digital product sales. The high commission rates and no-approval-required access make it popular with beginners.
Key Features
The Gravity score is ClickBank's proprietary metric showing how many affiliates have made sales with an offer in the last 12 weeks. Higher Gravity = proven offer with active affiliates. The Hoplink system handles all tracking automatically. The Marketplace is publicly searchable without logging in.
Pricing & Plans
Plan
Price
Features
Join
Free
No approval required for most offers
Commission
50-75%
High revenue share
Payment
Bi-weekly
Multiple payment options
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How to Use ClickBank for Affiliate Marketing
Create a free account at ClickBank.com. Browse the Marketplace by category. Filter by Gravity score (target 20-100 for active offers) and Average $/conversion. Get your HopLink (affiliate link) for any offer without approval. Test 3-5 offers in your niche before scaling.
Full Pros & Cons List
Pros
No approval required for most offers - start immediately
High commission rates (50-75% for digital products)
Huge variety of info-products and digital offers
Gravity score helps identify proven offers
Regular bi-weekly payments
Works globally in 190+ countries
Cons
Many low-quality offers alongside good ones
Refund rates can be high on info-products
Commission theft is a documented issue (though improving)
Customer support for affiliates is basic
Offer pages can look dated compared to modern landing pages
Our Verdict on ClickBank
ClickBank is the best network for affiliates promoting digital products (e-books, courses, supplements). The high commissions and no-approval access make it easy to start. The challenge is sorting through many mediocre offers to find the quality ones. Focus on offers with Gravity 20-100 and positive reviews.
Ready to Try ClickBank?
Start your trial and see if it's the right fit for your campaigns.
Primarily digital products: e-books, online courses, software, and supplements. Strong categories include health/weight loss, make money online, relationship, and self-help.
Gravity 20-100 indicates an active offer with proven sales. Below 20 may be hard to convert. Above 100 means high competition. For beginners, aim for Gravity 30-80.
Yes. ClickBank has a 25+ year track record of reliable bi-weekly payments. They hold 60-day reserves on new accounts, then transition to regular payment schedules.
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iAmAttila
15+ year affiliate marketing veteran. Founder of Adveropia KFT. All tool reviews are based on personal use in real campaigns. We use what we recommend.